Professional Specialties
Bobby is our team’s resident investment specialist, and he’s one of the primary advisors who works directly with clients to help them develop comprehensive financial plans, leading strategy discussions about investments and retirement distribution. When Bobby joined Ashline in 2014, he knew he wanted to be part of something that would last for generations. He focused on helping clients build enduring legacies, and today, he oversees all the investment operations for our firm. As a Partner, he’s also responsible for several executive functions like recruiting, mentoring, and strategic planning.
In every role, Bobby strives for excellence, and he’s adamant about providing superior client service as well as building an equipped, efficient team. This ambition earned him multiple awards when he started with Northwestern Mutual in 2006, and he has also achieved several recognitions within our firm. With his vision and drive, Bobby is an invaluable asset to both our team and our clients.
Education & Credentials
Bobby is a CERTIFIED FINANCIAL PLANNER™ professional, one of the industry’s most holistic designations. Education is incredibly important to Bobby, and he’s committed to a lifetime of learning so he can continually grow and provide the best value for his clients.
Bobby graduated from the University of San Diego with two bachelors’ degrees, one in computer science and one in business administration. During college, he stayed incredibly busy and focused (much like he is now). He took 18 credits each semester, participated in a work-study program, managed intramural soccer teams, and played club soccer. He also had the highest GPA in the School of Business (a 4.0), earning him the Scholarship Key Award.
Personal Passions
Personal growth is incredibly important to Bobby. Every day, he strives to develop habits that drive success in both his personal and professional life. Some of his current focuses are regularly reviewing his goals, delegating tasks to his team, and exercising consistently. He loves reading educational books, particularly ones that teach him how to be a better dad or business owner. He also enjoys listening to business podcasts.
Bobby loves dogs. This love was fostered by time spent volunteering at the local Humane Society, walking dogs and training them so they were ready for adoption. He’s also a fitness enthusiast and loves all things soccer—he follows the University of San Diego’s teams, as well as the local professional teams. Both of his kids play soccer, and he hopes to pick up volunteer coaching again when they’re older.
When he has free time, Bobby likes listening to live music, sailing, hiking, and paddle surfing.
Family
No matter how busy he is, Bobby prioritizes time with his family (including their chocolate Labrador, Cooper). He and his wife Jenna love watching their kids Maddie and Ryder play sports, and they all travel together whenever they can.